RM Growth & Performance Marketing
I build brands that compound and convert.
Performance marketing × AI growth systems. I turn ad spend into compounding, measurable revenue — across paid search, paid social, creative, and lifecycle.
01 How I work
Four principles behind every account I touch.
Creative-Led Growth
The ad is the targeting now. I lead with hooks, angles, and formats tested at volume — so winning creative, not just tighter audiences, drives down cost and unlocks scale.
Full-Funnel Ownership
Paid media, landing pages, tracking, and lifecycle — owned end to end. One person accountable for the whole funnel, so nothing leaks between channels.
Measured, Not Guessed
Every decision ties back to incrementality and contribution margin — not last-click vanity metrics. If a test can't be measured cleanly, it doesn't ship.
Compounding Iteration
Tight weekly test cycles compound. Winners get scaled, losers get cut fast, and the account gets cheaper and stronger to grow every single month.
02 What I do
Performance marketing that compounds.
Run as one system, not separate channels — every test feeds the next, so the account gets smarter and cheaper to grow over time.
Paid Search & Shopping
Google & Bing — intent capture, profitable scaling, and account structures built for signal, not bloat.
Paid Social
Meta, TikTok & more — creative-led prospecting and retention that escapes the audience-targeting trap.
Performance Creative
Hooks, angles, and formats produced and tested at volume — the biggest lever on cost and scale.
Measurement & Attribution
Server-side tracking, incrementality, and reporting tied to contribution margin, not platform-reported ROAS.
03 Selected work